prettyFIT is a fashion-forward brand that embodies a confident and unconstrained woman who seeks to express her own unique individuality.

With an unparalleled harmony in aesthetics and comfort, prettyFIT has been empowering women with stylish and quality footwear since 1994.

From shoes to bags and accessories, the brand's intricate, trend-focused products have become sartorial essentials for women from all walks of life.

Driven by its aspirations to set women free from boundaries, prettyFIT aims to be the brand that closely resonates with every woman, to let them simply be themselves, regardless of their style.

To date, prettyFIT has spanned across 5 countries with 34 stores, with presence in leading retail malls in Bulgaria, Indonesia, Myanmar, Singapore and Thailand.